Maybe the board could follow Continental's lead, sack Geoff 'Lorenzo' Dixon and install someone like Gordon Bethune who has turned Continental around by investing in staff morale, amongst other things. ( hasn't improved the cabin crew politeness on the Atlantic run though)
Oh, but wait, this is the board that thought it was a good idea for Qantas to have 11 billion dollars of debt on board when everyone, including Blind Freddy, could see an Aviation downturn within 18 months.......
ah well, better keep digging that deep hole so morale can continue it's journey............
So, who's gonna buy us when we go pear shaped.......Singapore or Emirates ?