Qantas Unravels
How much worse do things have to get at Qantas before someone at the top realizes that the place is in crisis.
The market has noticed by lopping some 15% off the share price in the last two weeks.
Power failures in BKK,767s running out of water ex HNL and direct LAX services diverting into HNL due to operational requirements.
The Pax notice.
A letter in todays Fin Review suggests that:
"Delays and cacellations due to engineering requirements are now an almost routine occurrence."
"The interiors of many Qantas planes are looking very tired"
"It also needs to address its very obvious staff morale issues"
"Its a sad reflection on what was once a world class company that Qantas is deluded enough to think that some advertising spin will improve its tattered image"
The BNE and PER domestic terminals are unable to cope with current traffic levels.The 743 continually breakdown.Management wonders why customer satisfaction levels between PER/SYD and PER/MEL have plummeted.
The employees are at fault.They are always a soft target
Then factor in the naming of current and former freight exec's who were involved in illegal price fixing and you have a picture of a company that has lost its way.
Qantas needs to fix the basics:infrastructure,equipment and staffing levels before it starts to advertise anything.