Life is only tough in the airline business if you're a rank and file employee of the business or one of the poor sots who actually have to use the service on a regular basis.
If you're a private vulture capital fund, a board executive or a corporate officer, the skies are a remarkably more brilliant shade of blue.
That said, we certainly wouldn't want to inconvenience anybody in this little squabble over an acceptable standard of living for ourselves and our families. We may consider doing many things...but inconvenience somebody? Shudder the thought. Back to the drawing board boys...