ferris;
Thanks... - in which case I hope it works.
I think the message is too vague and soft for shareholders to see or hear, however. Only someone who knew what they were investing in, aviation, would sense what was really being said.
For most, a message that cites a possible shareholder risk, such as complete loss of the shareprice, or worse, a possibly-fatal accident and all the financial and governance outcomes which follow because safety priorities were not accorded as high a corporate priority as they should be, should raise the hair on the back of their necks sufficiently so that they at least take more than a casual look at their investment and ask some questions of management. I realize that it's far more complex and involved than that and that I am not a financial expert nor am I knowledgable of such things - I only am aware of some of the effects of same on the airline business...