I'll start by stating I have no experience of publishing. However, I am currently at a location which for some reason appears to be on the dist list for just about every publication printed by the RAF (inc Stn mags, RAFA, Aux, etc). I am continually puzzled as to how these high quality (paper and ink, not journalism) glossies can possibly be financially viable. I accept there is a degree of advertising revenue, indeed many mags contain little more. Taking RAF Active as an example. Given the small percentage of the 41,000 that have real access to the the less hostile forms of military camping portrayed therein, it hardly justifies such a grand publication surley.