You can't always blame the media. The media serves the public interest. The public picks the paper they buy based on the content they want to read in the simplest terms to fit their intelligence.
The easiest job we all have in this is to educate the educated to what they need to know when they need to know it. The most difficult job we have is to educate the public that reads the trash that we criticize so much. Trying to train a crew to do this is like thowing meat to a hungry lion, you just might lose an arm.
My advice is to stick to feeding the better press and pray that some of it flows downhill.