Not sure if they still do but SIA used to give a short course in dealing with the media, (given by a media professional and one time journo), notwithstanding the fact that we were still forbidden by contract to talk to the media.
Remember him saying if you do find yourself talking to them just be very sure after you finish and turn away you don't say to your sidekick something along the lines of, "That should confuse the bastards long enough to cover it up" etc. etc. as some journos are taught to lip read and many media organisation employ the use of very high tech listening equipment that will hear what you say from the top of a high building across the street etc.