If the Government said "thats it now LHR is full - end of" instead of building more terminals & runways (destroying more of the environment) then the Airlines wouldnt have a choice but to look else where and MAKE it work.
A VS/BA/BMI long haul base with fedders into MAN from around the UK / Europe would surely be a better option than a 8th runway & 14th terminal at LHR
Manchester has a runway that is only used 6 hours a day, and terminals that could be far better utilised - and are already built.
But hey I forgot - Londons airspace seems to be elastic and Manchester is north of Watford and therefore not an option