Befree, you pointed out the financial mismanagement that your CEO seems to be spinning, and making a mountain, look like a mole hill is good work.
However, BoB, you seem like a very loyal crewmember for which I'm sure Silverjet are very grateful. from what I hear... they need them! However your comment below is scary..
Whilst I fully respect your input and factual based calculations, please spare a thought for the emotional aspects that are involved. Disparaging remarks already made by crew members (and former crew members) on this site are read by many crew within the company, can we not spare a thought for them?
Silverjets number spinning and sprinkling fairy dust on the financial books to make things look rosey will not bode well for your suppliers, and customers. Befree pointed out that the figures are indeed incorrect, and that shouldn't be forgotten, just to spare some emotional grief.
Silverjet needs to wake up, and make changes to there ineffiecient aircraft, which seem probed with technical issues!
Silverjet WILL go bust and pretending to the financial markets that they are doing very well, sending out "facts" (and I use the term loosely) like below!
“We are delighted to announce another record month of passenger statistics representing an increase of 10.5% since November and 77% since August. Forward bookings remain strong for both our New York and Dubai services and yields remain ahead of expectations. The feedback from our customers and media in respect of Silverjet’s Dubai service has been fantastic and we remain very confident about this new route.
“During the month we booked a significant number of MAXjet passengers on our New York service as a result of our successful promotion to honour the MAXjet ticket price for a limited number of seats, following MAXjet’s filing for bankruptcy. Silverjet is in a very strong position, not only with our superior service in terms of our 30 minute check in, flat bed and private jet experience, but also our financial position having just raised a further £22m of investment to fund our growth. Before MAXjet ceased to operate, our average yield was over 50% higher than MAXjet’s and our revenue per aircraft was two and a half times higher than MAXjet’s in our first half year of operation, as well as our fuel cost per sector being 23% lower.
“In addition to seeing an increasing number of enquiries from corporate customers, we continue to see a very encouraging rise in the number of repeat customers. I am delighted to report that over 20% of our customers who are booking have flown with Silverjet at least once before.
“With the well publicised possibilities of strike action in the coming weeks at BAA operated airports and with one of our competitors, we are also seeing a strong increase in bookings from corporate customers who are normally restricted from flying only with specific airlines. In addition, our Silverjet Set company loyalty scheme introduced in November has seen over 700 registrations since launch and is proving hugely popular with Silverjet’s business travellers."
Suppliers, Crew, Investors, and Customers, will only be fooled for so long!
Sphere