An article in today's "Telegraph" suggests the demise of Maxjet was down to management errors.
It cites in particular:
1. Using US lawyers and Chapter 11 - the suggestion being that using the UK system may have bought a couple more weeks to arrange a re-financing.
2. Routes to Las Vegas and LA were not served daily, thereby making the service less attractive to the target business audience.
3. Choice of aircraft. The 762 was not fuel efficient, nor had the best 'operating profile'. It also suggests that they did not have ETOPS approval, thereby affecting their transatlantic routings, increasing costs.
4. Offering an aspirational level of service without key factors, such as flat-bed seats and private check-in, as offered by their competitors (or at least Silverjet).
5. Keeping one aircraft (of a fleet of 6) on permanent standby, described as 'ruinously expensive'.
The full article is at
http://www.telegraph.co.uk/money/mai...cmaxjet130.xml