I'd say in a lot of cases, people generally do not value anything these days.
Dedicated professionals (which are becoming a dying breed) will generally have aspirations and be willing to work for them, but for the most part, people want a very quick fix with little effort. So many people I know want everything, now. Either a cheap TV with all the bells and whistles, bought for a couple of weeks salary, or a short break someplace for no more than the price of a bag of groceries. So things that were once valued for the work required, are now simply cheap consumer items.
Fairly inevitable, but lamentable, nonetheless.
Unfortunately, many of the same values that create this 'commercially expeditious' environment also mean that people themselves have significantly less value, as viewed either by themselves, or by others.
Quite simply, dignity needs to be brought back into a lot things, not just aviation.
I won't expect much movement in that direction, though.