scambuster old fruit.
As an ex-member of the Netjets Europe interview panel (six years in the company, two years on the panel) I can assure you they DO use easyJet for comparison purposes. As CL300 says you'd do well to revisit old company documentation. For some considerable time they did nothing
but compare 'the best deal in the business' to easyJet and put considerable effort into poaching their pilots.
easyJet upped the ante and Netjets had to take Nimrod crew as a last resort
