When I worked at the "Lazy B" in Everett, they gave away all sorts of knicknacks in support of their PIE (Pride In Excellence) Awards - I just found a knife similar to Blacksheep's but with a 767 logo that all our group was awarded. They also gave out lapel pins and keychains for a lot of other significant events like rollouts etc.
My current employer tends to give out similar items for rollouts but encased in a lucite block or, for significant dates like "1000th RJ", the "one size fits all" T-shirt.