Short Approach
The hottest stuff in town it may be but as with hot things, some people tend to get burned now and again!
In an unregulated market where both builders and estate agents can basically do and say what they want with impunity (read the small print on an ad / agent's website recently?), please excuse me if I do some research before commiting my life savings as a deposit on what may or may not really be a freehold property with skyrocketing maintenance / condo fees.
Furthermore, we all know what the quality of construction tends to be like! I may still go that route but not before doing my homework.
By all means take the leap but have a bloody good look first!