They started by choosing the wrong airport (other side of water) but
I would say that wouldn't I?
The routes chosen was like a double kick in the teeth for BHX!
They were basically were saying we can make more money at
Belfast going up against Easyjet than at BHX where there were
half decent destinations untouched at the time (Madrid, Stockholm
Helsinki, Venice, Krakow, Budapest, Riga) and against hand-tied competition (Baby with lack of aircraft and flybe with lack of crews).
This is without the routes which probably could have taken some competition such as Munich, Copenhagen, etc.
I am sure they will sort it out and find the right route structure but
BHX in the short-term would have been less painful and of course is
still open with Easy only testing the water and Ryanair....well no chance.
Pete