Totally agree Paxboy. Earlier in the year, I bought BA premium economy for me and Mrs bob to JFK, at about £800 each. As it was only half an upgrade from PE to World, that is just 25,000 miles each to upgrade to business class that would otherwise cost £3,500+. Well worth the money.
Mind you, I've also just splurged on two FIRST returns to South Africa which seemed pretty good value to me as well...