Civil Service nominate JPA for an award

[GOLF_BRAVO_ZULU]

theprior.

Duty Travel - we have stopped making duty trips cos it is a pain to claim

Secondary objective achieved then!


For all you chaps and chapesses who thought the function of the MoD was support to the Front Line Commanders and value for money for the Tax payer, I offer this direct from Truth Central ( http://defenceintranet.diiweb.r.mil....eMODsombre.jpg for those with access);

Fewer logos, stronger brands: Deadline 14 December.

Does your team, workstream or campaign have its own logo? Branding across the Ministry of Defence will change in March 2008. If you want to keep using your organisational logo or campaign brand after this date, externally or internally, you have until 14 December 2007 to submit a business case.
DIN 2007DIN05-045: Defence Brand Streamlining and Moratorium was issued 1 November 2007, and requires all parts of the MOD except the Single Services and the Trading Funds to provide a business case for retention of individual logos and brands. This streamlining exercise is the result of concerns raised in the Capability Review over the lack of a corporate and consistent look and feel to the MOD – and the 250+ logos routinely used across the Department have been identified as a major contributor to this problem.

Second Permanent Under Secretary, Sir Ian Andrews, explained:

"Although many people feel attached to their logos as representative of their team, ultimately we are all part of the Ministry of Defence and are contributing to the delivery of the Defence Vision. The DMB has made very clear that it is determined to considerably reduce the number of brands and logos within the organisation."

An independent team will examine how, why and when these logos are used. Any brand not supported by a valid business case will be replaced with the MOD badge from March 2008.

Business cases should answer the following questions:

What value does the brand or logo offer to the Ministry of Defence?
How does the brand or logo relate to the Defence Vision?
Why do you need a separate identity to the Ministry of Defence?
What level of recognition is there internally and externally: Who is the brand talking to (audiences)? What value does the brand add in those communications? Is there a tangible value to the brand – for example through wider markets?
Is there a statutory requirement for the brand?
Is there research that proves the value of the brand?
Send completed cases to DGMC-Def PR Strategic Marketing 1

A few months back, a bright young thing embedded in a secret joint supply chain referred quite seriously to one of HM ship's logo. She was totally nonplussed when I pointed out that it was a BADGE and not some sort of fashion accessory!