All of which just goes to show how daft it is when a company with a recognisable and understandable name (such as, say, British Aerospace, or BAe for short) decides to rename itself as an acronym, which, even 7 years later, most people get wrong most of the time. And it seems as if such a company (called, perhaps BAES) continues to get quite grumpy when people get it wrong. And continues to point out that the letters of its acronym don't stand for anything.
And, of course, if you get it wrong, it's your fault.
airsound
shortly to become just ASS, because that's how we corporate chaps demonstrate that we're 'going forward'. (Don't forget the letters don't stand for anything)