I respect your comments and think is great that you respect the airline, and a few passenger comments are good and encouraging. I was brought up in St Albans and live west of Luton. I know the area. I also worked for British Rail before becoming crew so fairly knowable on ground access. I am LHR based.
All the good things said still doesn`t stop an airline going into demise if its business plans are wrong. You bring up Ryan Air. I agree I don`t think they treat their passengers well, and the crew are treated even worse, however Ryan Air`s bottom line is amazing.
I think that Silverjet would be better offering a 2 class cabin I`ll give you Business Class if you like, but an economy section would give the company quick cash when times get tough. You`d get paxs of North London , Herts Beds and Buck thinking of "popping" over to NY for weekend etc, however the fares put Mr Mrs Joe Average off and use BA VS AA UA etc where fares can be low as £250 approx..
Zoom`s Gatwick New York would be the model to use at Luton.
If Zoom did start that route, think Silverjet would find it very hard to compete.
American`s STN service will also have connections across the US as well.