Time magazine article Aug. 23, 2007
"The rocketing price of jet fuel has prompted the industry to rethink its jets- first strategy on short-haul routes (less than 500 miles, or about 800 km). Seattle-based regional carrier Horizon Air, owned by Alaska Air, was a hard sell on the Q400 until it couldn't get deliveries of the CRJ-700, a 70-seater regional jet, from the Canadian company. So Horizon grudgingly ordered 12 turboprops, and the airline hasn't looked back. "We found out very quickly that the Q400 was a completely different animal," says Pat Zachweija, until recently a top executive at Alaska Air Group. Horizon, with 33, has the most Q400s of any fleet in North America and expects to have 48--70% of its fleet--by 2009. "The economics were there," he says. "And as fuel goes up, we just look smarter and smarter." The Q400 might allow the regional to go up against low-cost, short-haul king Southwest and its fleet of Boeing 737s"