Ethics and Other Things
INTEGRITY
Integrity is the greatest asset a Company or an individual can posess. In all our dealings, inside and outside the Company, integrity should be taken first and the spirit of an agreement taken before the letter....Always keep out of Court whenever this is possible with honour and fair dealing. Companies or people having frequent Court actions are usually not of the best repute, and it is bad publicity anyhow.
from Ethics and Other Things: A Souvenir of Qantas Service, by Qantas Chairman Hudson Fysh, May 1955
There is no doubt that a company's attitudes to business are set by those at the very top. Old Huddy would be turning in his grave. It should be noted, though, that Fysh was also a great supporter of IATA, which in his day was a giant cartel.