Its often how you fly the circuit.
I had an incident at YBRS a month ago. I called entering crosswind and turning downwind. Another pilot called entering down wind after my call. I assume he s behind me in the circuit. I call turning base, he calls turning base after my call. As I turn on to final he has turned inside me cutting short his downwind leg, turns onto final in front of me. I have to go around to miss him.
We both made calls but he flew a tighter circuit than I did creating a conflict.