WTF is a 'Brand Guardian or Advocate'?
It sounds like something from one of those sci-fi games little boys play on an xbox, whatever that is.....
"I am the Brand Guardian"
"Well eat my laser-sabre bolt, you dork! FZZZT"
Seriously, who are these lunatics farting about with 'Defence Brand Streamlining'? Pony-tailed latte macchiato-sipping Untermensch of the civil serpentry, presumably - surely they cannot be real Service personnel?