Originally Posted by
Roland Pulfrew
The big ROYAL AIR FORCE written along the side of the fuselage?!?!
Is it just me or does anyone else hate the stupid slope on the As and Y? So corporate, so naff!
Roland, you didn't ask the right question. How much did the FONT cost? It was specially commissioned for the new RAF Branding last year.
Better:
Defence Brand Streamlining and Moratorium
A branding project has been initiated by DGMC to clarify the MOD brand and introduce a clear brand architecture across Defence. The aim is to revitalise and embed a stronger corporate culture across MOD in line with the Head
Office streamlining project and the Capability Review. There are currently multitudes of logos, publications and websites across Defence which confuse audiences and the Defence brand has become more and more diluted.
Bremner, Bird and Fortune could not make this up.