They're not alone, a lot of universities do those courses now.
Salford Uni's been doing one for 4 years. Friend of mine who did it graduated last summer and is now in NZ on CTC.
The downside: PPL is not guaranteed, only one session of flying a week, if weather's crap, you don't fly that week and can't catch it up unless you pay for it yourself, the course adds about £3000 onto the pre-existing fees, making the course around £7000/year for 3 years.
UAS: hours towards a PPL, pays you, flying [almost] whenever you want.
Plus, a good percentage of everyone on those courses is on the UAS anyway!