Airbourne-Adamski,
As you say, it is all about "choice", and with the disappearance of GB our choice is diminished. On the Athens route, one could choose between squeezy jet and their no frills service or BA/Olympic where you get seated where you desire and fed/watered. I am sure that those who chose the no-frills option did not complain about the scrum for boarding and the expensive pringles - it was their choice.
Now, If we look at flights to the Canaries or Hurghada where GB were the only "full service" operator, our choice is now between Easy, a no frills operator, and the charters (MON, TCX, TOM etc) with their 28" seat pitch and additional-cost meals/luggage.
Where is the choice there for those who value a full-service flight as part of the holiday and not just a way of getting to the destination?
Jet.