Jet* and Japan..A Failure
No one in the Qantas Group appears to understand the Japanese Travel Market.
After attempting to crack the market with Australian Airlines the white flag was eventually hoisted.
Jet* is continuing to make the same mistakes.
The market is highly regulated with legislation in place to determine minimum pricing.
95% of travel in Japan is arranged through travel agents.They rely on commissions and incentives.
Jet*offers neither
Load factors,particularly from Nagoya,have been around50%..unsustainable.
Jet*will shortly withdraw from Nagoya and enter Tokyo.
This is an attempt to pick up expat travellers and backpackers from Europe.
The Japanese market also relates strongly to prestige..Jet* has none.
The Japanese market will not support a LCC.Those in the Qantas Group Marketing Department do not appear to have learnt anything.
Just like christianity this type of business will never catch on in Japan.
It is seen as a novel curiousity