Some years ago British Rail stopped calling their passengers “passengers” and started calling them “Customers.”
Did it do any good?
Did the service improve?
Were they less surly?
Were any less trains delayed or cancelled?
The answer to all of the above I’m afraid is NO
The trains were still dirty and late, they still crash, you still get Yobs on them causing fights. Only now the announcer says “we regret to inform CUSTOMERS that the 17:23 to Croydon has been delayed until approximately 18:22”
Merely changing the way that customers are addresses is akin to re-arranging deckchairs on the Titanic.
SLF is a humorous title given by SOME staff to some passengers, if at the end of any flight the only thing you have to complain about is how you were referred too…….
Get a life!