Sad to say many of the responses to my comments above about the condescending use of the term 'slf' are oh so predictable. It is a shame that respect for others and care over the words that we use to describe others is seen nowadays as political correctness - not so long ago it was seen as common decency. The words we use and the sentiments they convey to others about "customers" are vitally important in any service based industry, and that is what we are - a service provider to our passengers. If we in the airline industry are to help ourselves out of the current mess then passenger satisfaction, passenger loyalty and perception of the airline's attitude towards its passengers are going to be vital. When you think about it the term slf is about as amusing as the terms paddy, paki, or frog. Funny if you are the speaker and not the spoken to. The term is unhelpful, unprofessional and inaccurate - call me a prude and a killjoy if you will but consider for a moment what the majority of our passengers would really think about us if they actually knew we referred to them as self-loading freight? Thankfully most of them do not know and I hope they never find out.
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That's torn it!