BBC East Midlands Today have just done a piece on the "new scheme". In my own humble opinion as a non-flyer I have to say it looks ..well... tacky.(I'm being tactful).
The company I now work for paid 3 million quid in a re-branding exercise, justification for which produced a bucket full of advertising agency gobbledy-gook. The customers' response was "Why change it? What was wrong with the old style"? Done properly, re-branding can look good and it does improve the customers reaction and ups the sales; done badly, it leaves the organisation open to ridicule.
I think the Reds latest effort falls into the latter category. As my old teacher would say "1/10 - must try harder".