Considering the original scheme (give or take some fin decoration) lasted 28 years, you can ask:
(i) What was wrong with the old one?
(ii) Did some 'Brand imagineeer' say 'That's soooooooooo 1908s, we need to bring you into the Noughties'?
and be thankful they didn't change the name to something more PC and warlike than 'Arrows' - 'The Pink Ribbons' anyone?