Survival of the brand name,
Ha Ha, what brand is that exactly? Almost unknown in the South East of England despite flying from LHR for 20 years, a profile that is so low that most of us wonder if we have a marketing budget at all. I am sure the high ups at Donington Hall think they are running a big high profile operation but the reality is that the bmi name and brand mean NOTHING AT ALL to almost anyone within 30-40 miles of LHR. Pretty sad state of affairs for the Chairman when the majority of your staff want you to sell the company and walk away from it.