We live in an area where terrestrial TV reception is relatively poor. A reasonable solution for analogue has been an accurately aligned aerial with a mast-head amplifier, and this has worked well for many years.
About a year ago we bought a Sony Bravia IDTV to replace a faithful old analogue TV that had finally failed. I've been very pleasantly surprised at how well the Sony receives both the analogue and especially the digital programmes, still using the original aerial set-up. We had anticipated the digital reception to be very poor until the digital transmitters go to full power in a year or so, but the mast-head amp seems to do the trick.