... too much, too quickly...
I think that GSM have taken on more than they can chew.
Starting up a 'European' low-cost airline is no mean feat. GSM did provide a value for money and reliable service and one which got great reviews. However things got a little out-of-hand when the long-haul routes started and aircraft sub-leased out to Air India.
Yeah, its easy money leasing out your aircraft, great money at that too. Never forget though, where you started and the loyal customer base back home. Why fly out of numerous UK airports to numerous long-haul destinations with multiple pickups en route (not forgetting un-planned stops), when GSM could have built up their native European network - then - look to the longhaul market.
Its sad that things now seem to be slipping and once the CAA get involved, its a very lengthly, uphill and expensive process to get back on top of the situation, trying to persuade unhappy and disgruntled pax to fly GSM again.
Open skies loom. It will be very interesting to see how GSM fair in this turbulent spell.
I know crews both flightdeck and cabin who have become very unsettled at GSM in recent months. They are top class people who love their respective jobs but find the daily running and planning to be of complete chaos...
Words of wisdom GSM - Dont end up like Air Scotland! Another great idea and initially well run and liked airline, only to fail due to poor management and planning...