Now the threat of disruption to the Aer Lingus programe has been removed I would imagine that airlline will be working with the travel trade and directly with passengers through further advertising to ensure the confidence to book with them, which was very low, is boosted. A number of colleagues in other agencies were reluctant to book flights as they were unsure the base would be established.
The Ryanair billboard campaign would suggest to me that the numbers booking on their flights need boosting also.