Halas,
There's nothing special about it. They are now trawling the globe and they're visiting the backyards of a lot of major and minor carriers.
In Asia this week, they made a definate play for the experienced crew, but they are not offering what it will take to lever such crew out of the major carriers here.
Frankly, it doesn't add up. There was a large gap bewteen where they pitched their presentation and what they're offerring in return. Their fishing trip is not going to net much from within exisiting major carriers under the present terms of offer.
Looking for your first job with a decent carrier is however a different situation. No carrier in Asia is offerring a package that competes with the EK offer.