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Old 12th Oct 2007, 12:47
  #581 (permalink)  
skyman771
 
Join Date: Feb 2005
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The simple solution to the problem and ultimately to get new routes is get booking seats on existing routes and show airlines the folks of Teesside actually want the airport to grow.
In reality there is no simple solution! Promotion through greater marketing has already been discussed at length earlier on this thread. I suspect that pax preference to use DTV only really has any relevance on an even 'playing field' which will never happen. Once the punters make a decision to use their own transport to whatever departure airfield then the issue as to whether the distance to travel is 10 or 20 miles becomes less relevant. The realistic catchment area is undermined by those located outside say 10 miles, this being a realistic distance for practical public transport links to main population centers at Middlesborough, Stockton & Darlington which then becomes the actual captive market and in isolation is unlikely to supply the numbers necessary for significant route expansion. But in saying this the added problem is that are there actually practical public transport links in place in any event?
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