Yes it is true. The whole article is about the best piece of journalism I have seen on Emirates or any business. It is factual and, rather than regurgitating the company spin, Andreas Knorr and Alexander Eisenkopf have identified the key reasons why Emirates works. Obviously well researched and composed and worthy of an A* had it been a university paper......that's probably why they are university professors (duh). They even got the warts correct.