I think the point trying to be made is that bmibaby don't have exactly a great reputation when it comes to competing with Ryanair. ORK, NOC, BCN, MJV, PSA, BGY, DUB, regional France etc. are all routes where they either haven't been able to make it work whereas Ryanair have, or they've ran off from the competition. Whether it's lack of commercial sensibilities or a product consumers have confidence in, or both, Ryanair will blow baby out of the water.