Whatever Heathrow's reputation, it's obviously the natural choice for business travel from London.
If Luton has a 'chav' or other detrimental reputation, then Silverjet needs to manage that.
They need to tell us about their facilities and why business travellers should go out to Luton to fly with them. Show us what they've got, instead of wasting time with crap like the BA ad remake. It doesn't inform, interest or sell their brand/concept.
It's smarmy.