Mr Jetstream
Put simply - if I wanted people to talk about my Silverjet, I'd do something remarkable and not knock out an ad that got people talking about Silverjet AND BA, especially when I know full well that what I've got isn't a scratch on what they've got in many critical areas.
I'd plough my own furrow and only when the momentum's there, a better network's in place and my reputation had grown (through my own advertising innovation and the customer experiences and word of mouth that invariably ensues, if I'm getting it right) would I start to poke the bullies in the eyes.
And I haven't said BA are innovative. Maybe they were once. Maybe this original ad was innovative, but maybe it wasn't. If it wasn't so great, why are Silverjet leaping on its back?
I'm saying Silverjet need to be innovative. They're small fry that are about to dive into a massive lake full of big fish. Picking a fight that they can't - not won't - can't win, is not the way to do it.
The small fry is best off hanging round the shallows and getting a bit fatter.
Last edited by harrogate; 5th Oct 2007 at 16:00.