The silverjet ad isn't an idea at all .... it's just a rip off of a far better ad screened 18 years ago when it had good visual impact.
It's just a poor quality dig, with no thought or imagination , and i if i was silverjet
PR , i'd ask for my money back.
It's like a new girl band of 16 yr olds releasing a cover version of a 80s madonna single - not much hard work or innovation to that then is there ?
Go to this page on their site where you'll see lots of people holding their hands in the air . . . .
http://www.flysilverjet.com/our-team.aspx
Person number 6 is Martyn Bridger, Ex BA, as stated -(as are the Chairman and Finance Director)- This is the man that introduced the new low pay contract to BA cabin crew in 1997, resulting in industrial action which saw him leave soon thereafter .......
If this is their way of showing their fondness for memories of their aviation inspiring time at BA, then i'll leave you to make your minds up for yourself
