There was an excellent programme on 'discovery wings' a few months ago about someone starting from scratch...
You are probably referring to "A Plane is Born" starring Mark Evans, who built a Europa XS trigear, and learned to fly, over 15 30-minute episodes. Although in reality it took a little longer...
http://www.aplaneisborn.com
http://www.europa-aircraft.biz
http://www.matronics.com/europa-list/index.htm
http://www.europaclub.org.uk/
The program did boost Europa sales. Didn't stop the company from going bankrupt in 2004, unfortunately. Some of the employees of the original Europa Aircraft ltd., aided with some outside capital, were able to continue under the name Europa (2004) ltd. Europa (2004) is still trading.