Cost of flights
Just to be exact The cost of flight from GVA_LHR Friday evening 2nd Nov,ruturning Sunday evening 4th Nov, (the times I actually fly),
are 306.5CHF, compared to the the 115 you mention for the Thursday.
However if I were to now to book for the 5th-7th of Oct.. that rises to 1.055.50 CHF... for best economy cheapest ticket.......not worth tier points.??..
Anyway ,I degress my original point was that I dont think the Ba executive IS a loyalty rewards programme
As has been previously mentioned, they are only interested in the Club traveller ( who get lounge access anyway) not the frequent traveller.