No I do understand.. My main point is that there is no benifit to the "loyal" customer sticking with BA over another airline as far as i can see.
Before, when I travelled on business to the States, (club) I would always fly BA ,due to my gold card status ( yes know I would recieve points for those flights).
Yet now when making my long haul flights,I will look at all carriers, and make my choice, Virgin Upperclass etc. AA..
I understand that Airlines have to make a profit and as a lover of flying myself ( PPL of 17yrs), I just wonder if going forward this policy will result in a increase BA passengers numbers of the coming years.
I am quite sure that someone will have figs saying that BA figs have increased overall ,since the ease of booking via the web, and in some cases the cheaper flights
However Ii wonder if there a figs availble of how many of the older Executive club members now use other airlines as a result of the changes ?