The word 'fast' was irrelevant right from the beginning.
Just one thing really bugs me about flying, and it is this; many other service industries are extremey competitive, yet you can still pick and choose between different suppliers based upon level of service if you want. But why is it, that around Europe, even if you fly club/business (which to be honest is a friggin joke in Europe), the service is always the same old sh*te.
What is it about aviation as a service industry that prevents any attempts to capture market share around europe based on good standards of service?? Surely there is a reason, I can't be the only person prepared to pay more for good service...or am I?