I am confused as to why the initial 787's are being introduced into Jetstar rather than Qantas.
If the 787 will eventually replace all 767's in mainline (supposedly a premium carrier), why would you not do that as soon as possible?
The 767 forms the backbone of the cityflyer operation, but is ready for replacement now...they do not present a good image to premium customers, they're outdated in the cabin. These premium customers pay more to travel by choice, price is of secondary concern to them.
Yet the brand spankers go to the budget operation, whose customers presumably don't care about the product as much as the price.
I understand the initial 78's go into Jetstar, for a period, and then are moved into mainline. Is this not an inefficient way to introduce aircraft that are destined for mainline anyway?
Maybe someone can shed some light on the strategy behind such a decision?
