I totally agree with you, on my training course I met a lad who lived about 10 mins from PIK, and I had no idea it was right on the coast, and close to many tourist attractions. I think EMA-PIK and EMA-GLA would attract different markets with little overlap. Competition is always good for pax!
Saying that I think we are a while off till we see Ryanair doing this route, many other new and exciting routes to start up and increase the number of flights on some routes, ie TFS and BHD
Lee