"... we're fed up of the press consistently making 'shock horror' stories out of the most minor incident or non-event..."
Tush and pish! Why would the press need to do that? The public just need to have a glance at the average daily offering on here. It's a litany of crash reports, picked over in minute, salacious detail.
The press have a job to do. Journalists can't be experts in every field. You buy the papers, you perpetuate the 'problem'. You forget the vitally important reporting of floods and famines, of wars and insurrections, the exposes of financial and political wrongdoing, the uncovering of child neglect and medical malpractice -- to name the merest few.
Helicopter pilots can get on people's tits too. Ask your airfield's neighbours!