Originally Posted by
Chukkablade
Different thing entirely Bravo. I work in an enviroment that functions on bulk purchase, and sorry mate, but it doesn't cross over here. Your not IMHO comparing apples with apples. I'll still use the car hire comparison, as it's a valid one.
It totally stacks up, I'm afraid. You pay more, you get a better price. Simple inducement to extract more money from customers. It also really, really helps with cashflow.
If you want to persist with your car hire analogy, then I bring to you attention 'loyalty cards'. Rent lots of cars and you get either better prices (for being a loyal customer) or other incentives.
And are you sure that we are 'mates'?